Pooja Kumari - Design

Featured Projects

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Featured Projects

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Featured Projects

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Other Interests

Art

Motion Design

Other Interests

Art

Motion Design

Other Interests

Art

Motion Design

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I'd love to hear from you, let's connect!

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

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Thanks for scrolling & reaching the end.

I'd love to hear from you, let's connect!

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

Click to copy

Scroll to top

Thanks for scrolling &

reaching the end.

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

Click to copy

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My spectrum

From complex dashboards to consumer apps, I've done it all.

From complex dashboards to consumer apps, I've done it all.

My work speaks conversion, revenue & users delight.

My work speaks conversion, revenue & users delight.

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Hi, I’m Pooja
A Product Designer

My spectrum

From complex dashboards to consumer apps, I've done it all.

From complex dashboards to consumer apps, I've done it all.

My work speaks conversion, revenue & users delight.

My work speaks conversion, revenue & users delight.

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Hi, I’m PoojaA Product Designer

Hi, I’m Pooja
A Product Designer