Pooja Kumari - Design

Featured Projects

🚀 In prod Oct 2026 @The Product Highway

Scuderia Car Parts Website Redesign

At Scuderia Car Parts, I led a full redesign of the luxury car parts website, improved how people find, check, order a part, enquire and manage account with the goal of moving more sales onto the site. Handled edge cases, held design & functional QA and built designs and Design System using Claude Code and Cursor.

2 Days

Design System using Claude code

3 weeks

Discovery & Checkout journey

4 months

fully shipped onto production

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

Featured Projects

🚀 In prod Oct 2026 @The Product Highway

Scuderia Car Parts Website Redesign

At Scuderia Car Parts, I led a full redesign of the luxury car parts website, improved how people find, check, order a part, enquire and manage account with the goal of moving more sales onto the site. Handled edge cases, held design & functional QA and built designs and Design System using Claude Code and Cursor.

2 Days

Design System using Claude code

3 weeks

Discovery & Checkout journey

4 months

fully shipped onto production

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

Featured Projects

🚀 In prod Oct 2026 @The Product Highway

Scuderia Car Parts Website Redesign

At Scuderia Car Parts, I led a full redesign of the luxury car parts website, improved how people find, check, order a part, enquire and manage account with the goal of moving more sales onto the site. Handled edge cases, held design & functional QA and built designs and Design System using Claude Code and Cursor.

2 Days

Design System using Claude code

3 weeks

Discovery & Checkout journey

4 months

fully shipped onto production

🚀 Launched on Dec 2025 @ BharatPe

Onboarding Revamp - BharatPe for Business

At BharatPe, I led a complete redesign of the merchant onboarding journey, transforming it into a clearer, faster, and more visually cohesive experience. By addressing critical UX gaps and introducing a more guided, trust-building flow, goal to increase onboarding completion rates across millions of merchants.

2x

Increase in completion rates

4%

Increase in P2PM journey completion

20%

Increase in Business Name Step Completion

View case study

🚀 Launched on Aug 2025 @ BharatPe

Loan Aggregation and Top-Up for Merchants

I redesigned the merchant loan ecosystem covering both Loan Aggregation and Top-Up journeys to reduce decision friction, improve transparency, and drive growth. The new experience was A/B tested, resulting in conversion uplift and unlocking additional monthly top-up revenue.

₹20 Cr+

Additional monthly revenue

7%

Relative conversion uplift

4%

Increase in conversion rate

View case study

🚀 Adapted since Oct 2025 @ BharatPe

Shoonya - Design System

I led the redesign of Shoonya, BharatPe’s Merchant App design system, improving component discoverability, flexibility, and consistency. Using Atomic Design and slot-based components, I built a scalable system that drove increase in component reuse, enabling faster shipping, reduced engineering effort, and a unified product experience.

80%

Increase in system adoption

4x

faster design to dev hand-off

40%

Decrease in duplicacy

View case study

Academic Project

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Academic Project

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Academic Project

📝 Post Graduation Project

Enhancing the Experience of Parking Lot

Revamped the end-to-end parking experience by enhancing wayfinding, optimizing traffic flow, and simplifying vehicle retrieval. Future-proofed infrastructure to align with India’s projected EV adoption by 2030.

30%

More inclination in EV adoption

260/5000

Must be EV parking

40%

Decrease in duplicacy

View case study

Other Interests

Art

Motion Design

Other Interests

Art

Motion Design

Other Interests

Art

Motion Design

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I'd love to hear from you, let's connect!

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

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Thanks for scrolling & reaching the end.

I'd love to hear from you, let's connect!

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

Click to copy

Scroll to top

Thanks for scrolling &

reaching the end.

Ready to work with someone who brings clarity, care, and creativity to every project

Email ID : poojakumaripv@gmail.com

Click to copy

Scroll to top

My spectrum

From complex dashboards to consumer apps, I've done it all.

From complex dashboards to consumer apps, I've done it all.

My work speaks conversion, revenue & users delight.

My work speaks conversion, revenue & users delight.

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Enhancing the Experience of Parking Lot

Enhancing the Experience of Parking Lot

Hi, I’m Pooja
A Product Designer

My spectrum

From complex dashboards to consumer apps, I've done it all.

From complex dashboards to consumer apps, I've done it all.

My work speaks conversion, revenue & users delight.

My work speaks conversion, revenue & users delight.

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Scuderia Car Parts Website Redesign

Onboarding Revamp - BharatPe for Business

Loan Aggregation and Top-Up for Merchants

Shoonya - Design System

Enhancing the Experience of Parking Lot

Enhancing the Experience of Parking Lot

Enhancing the Experience of Parking Lot

Hi, I’m PoojaA Product Designer

Hi, I’m Pooja
A Product Designer