Good to see you here, Iโ€™m Pooja!

Good to see you here, Iโ€™m Pooja!

Iโ€™m a Product Designer with a Masterโ€™s in Design, passionate about creating thoughtful, human-centered digital experiences. My work spans fintech, SaaS, E-Commerce and pharma, where Iโ€™ve designed for both product-led and client-driven environments learning to navigate real-world constraints while keeping users at the core.


I focus on creating user-centered solutions that balance usability, business goals, and technical constraints, collaborating closely with cross-functional teams to deliver impactful digital products.

Iโ€™m a Product Designer with a Masterโ€™s in Design, passionate about creating thoughtful, human-centered digital experiences. My work spans fintech, SaaS, E-Commerce and pharma, where Iโ€™ve designed for both product-led and client-driven environments learning to navigate real-world constraints while keeping users at the core.


I focus on creating user-centered solutions that balance usability, business goals, and technical constraints, collaborating closely with cross-functional teams to deliver impactful digital products.

My Journey

My Journey

Since childhood, Iโ€™ve had a deep love for art, it was my way of expressing myself. However, I chose commerce in high school and later pursued a bachelor's in commerce, following a more conventional path. It wasnโ€™t until the COVID lockdown that I truly reconnected with my artistic side, diving into realistic portrait art and even freelancing.


As college started, I sought ways to apply my creativity beyond traditional art. While volunteering for an NGO, I got the opportunity to design social media posts for their campaign, which sparked my interest in Visual design. Wanting to explore further, I took on an internship where I designed infographics for educational content. Thatโ€™s when I stumbled upon UX/UI design, it felt like the perfect blend of logic, strategy, and creativity.


Curious to learn more, I started researching, took an online course, and realized this was the career I wanted to pursue. Determined, I transitioned from commerce to design, pursuing a Master's in Design. Today, I bring together my diverse experiences from business thinking to artistic expression crafting intuitive and impactful experiences with a unique perspective.

Since childhood, Iโ€™ve had a deep love for art, it was my way of expressing myself. However, I chose commerce in high school and later pursued a bachelor's in commerce, following a more conventional path. It wasnโ€™t until the COVID lockdown that I truly reconnected with my artistic side, diving into realistic portrait art and even freelancing.


As college started, I sought ways to apply my creativity beyond traditional art. While volunteering for an NGO, I got the opportunity to design social media posts for their campaign, which sparked my interest in Visual design. Wanting to explore further, I took on an internship where I designed infographics for educational content. Thatโ€™s when I stumbled upon UX/UI design, it felt like the perfect blend of logic, strategy, and creativity.


Curious to learn more, I started researching, took an online course, and realized this was the career I wanted to pursue. Determined, I transitioned from commerce to design, pursuing a Master's in Design. Today, I bring together my diverse experiences from business thinking to artistic expression crafting intuitive and impactful experiences with a unique perspective.

My Experience

My Experience

The Product Highway

| May 2026 - Present

May 2026 - Present

Designed for a Luxury cart parts e-commerce website - Scuderia Car Parts. Took major product and design decisions, built a Design System within 2 days using claude code, design-tested on development and UAT. With the help of Claude Code and Cursor, designs were shipped fast & website got on prod in 4 months.

Designed for a Luxury cart parts e-commerce website - Scuderia Car Parts. Took major product and design decisions, built a Design System within 2 days using claude code, design-tested on development and UAT. With the help of Claude Code and Cursor, designs were shipped fast & website got on prod in 4 months.

Bharatpe

| July 2025 - April 2026

July 2025 - April 2026

Worked on the Merchant design system, revamped the user experience of merchant onboarding, made the loan agreegation flow for users to easily compare and choose their lender and designed the Auto-Insurance flow for Invest BharatPe

Worked on the Merchant design system, revamped the user experience of merchant onboarding, made the loan agreegation flow for users to easily compare and choose their lender and designed the Auto-Insurance flow for Invest BharatPe

Incentius

| Nov 2024 - April 2025

Nov 2024 - April 2025

Worked on Pharma, SaaS, data visualization & e-commerce platforms, focusing on dashboards and UX improvements. Designed intuitive interfaces for pharma management & vendor systems.

Worked on Pharma, SaaS, data visualization & e-commerce platforms, focusing on dashboards and UX improvements. Designed intuitive interfaces for pharma management & vendor systems.

Arthmate

| Jun 2024 - Aug 2024

Jun 2024 - Aug 2024

Revamped the 1 Invest app and MSME dashboard, improving usability, navigation, and UI. Enhanced onboarding, optimized workflows, and introduced a structured step-by-step flow.

Revamped the 1 Invest app and MSME dashboard, improving usability, navigation, and UI. Enhanced onboarding, optimized workflows, and introduced a structured step-by-step flow.

Check out my recent project

Check out my recent project

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